Archive for the 'August 2008 - 1' Category

Cuil Search EngineA new search engine called Cuil has been launched and claims to index over 120 billion web pages. Google says the first Google index in 1998 had 26 million pages, by 2000 they crossed the billion marks and now Google is indexing over a trillion pages! Considering a new search engine indexes 120 billion pages is impressive indeed.

But will it deliver the accurate and in depth search results that Google is famous for. With Ex-Googlers behind Cuil, it surely promises to be a good search tool. Sporting the same clean look with no advertising, Cuil challenges the biggest search engine Google in the search engine game.

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If you are exploring new medium for your marketing efforts, then read on. There is lot of buzz regarding mobile marketing in India. With more than 200 million (CDMA and GSM) mobile subscribers, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option.

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

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by Vishaal S Shah
on Aug 4th, 2008

Website for Multinational Gems and Jewelry Company

Firestone Diamond

Firestone International is a multinational diamond and jewellery manufacturing company with headquarters in Mumbai, India. They specialise in rough and polished diamond procurement, diamond polishing, jewellery design and manufacturing, distribution, and after-sales service.

We have designed both the logo and the website for Firestone. For the logo we have chosen a typographic design treatment that’s simple, yet eye catching and impactful. The ‘O’ in Firestone has been treated like a sparkling diamond with a burst of colors, radiating confidence, solidity and vibrancy – qualities that complement its brand image.

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by Vishaal S Shah
on Aug 4th, 2008

Book Review – Our Iceberg is Melting

Our Iceberg is MeltingIn today’s fiercely competitive and ever changing world, change management has become one of the most crucial challenges. In recent times, much has been said and many books have been written on this topic. But one book that takes a look at change management through a fresh perspective is ‘Our Iceberg Is Melting’.

‘Our Iceberg Is Melting’ is a parable in a business book that has taken a complex issue like change management and distilled it down into a simple story for all to understand. Written by John Kotter, a Harvard professor and Holger Rathgeber, a business manager, this book does more than just talk about change. An amusing and charming story that has creatively shown eight effective ways to bring positive change to any situation through the life of Fred, a young inexperienced penguin.

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by Malay Shah
on Aug 4th, 2008

Top 15 Web Properties in India

comScore has released statistics for top web properties in India for the month of May 08. The numbers throw up some interesting facts. For one, Google has overtaken the Numero Uno position from Yahoo that it had held since the start. Last year they were neck to neck with roughly 14.5 monthly Pageviews (Yahoo slightly higher); however Google sites saw a growth of 35% as against Yahoo’s 27% notching the top position.

It grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social networking site Orkut (up 39 percent to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).

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