Archive for the 'May 2009 - 1' Category

by Vishaal S Shah
on Apr 28th, 2009

Your Brand vs the Internet

A couple of incidents this week demonstrated the power of the Internet’s viral nature to damage or destroy otherwise well established brands. And fast.

The two incidents of note here are the Amazon.com brouhaha, commonly known to Twitter hipsters as “#amazonfail,” and a YouTube video posted by two Domino’s Pizza employees, which led to them both being charged as felons and issued a blow to the Domino’s name.

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